Faculty of Social Sciences » School for Mass Communication Research » General » Staff

Keith Roe

Senior Academic Staff

General data

Address: Parkstraat 45 (P.O. Box 3603), 3000 Leuven
Room: 04.135
Office hours: by appointment via e-mail
Phone: 016/323218
E-mail: Keith.Roe@soc.kuleuven.be
Website: http://soc.kuleuven.be/smc

Other data

Studies:
  • Bsc. (soc. sci) Loughborough University of Technology, U.K. (1971)
  • M.Ed. Nottingham University, U.K. (1978)
  • Ph.D University of Lund, Sweden (1983)
Courses taught :
  • Media Sociology
  • Media Effects
  • Education and Media Use
  • Media Adoption and Use: Social Aspects
Research: Current interests
  • Theory: The Uses and Gratifications of the Media / Structural-Cultural Approaches to communication.
  • Empirical: The structure of the audience. / The digital divide / Advertising Effects. ICT and adolescents
Research projects
  • The Influence of Advertising on the Endorsement of Personal Values.
Membership of professional organizations
  • International Communication Association
  • Joint Editor: Communications: The European Journal of Communication Research
  • Editorial Board Member: Poetics: Journal of Empirical Research on Culture, the Media and the Arts / Journal of Children and Media / Young: Nordic Journal of Youth Research
Link to Lirias: Publications