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School for Mass Communication Research


The Leuven School for Mass Communication Research studies the use of mass media, social media and ICT, and how these media may harm or enhance an individual’s wellbeing. In our research, we describe the relationship between exposure to information and entertainment media and various components of individuals’ wellbeing, and develop theoretical insight into the underlying mechanisms of these media effects. Our work draws on, and strives to contribute to, the most advanced techniques and insights available in communication studies, cognitive and developmental psychology, sociology, and public health. The School’s ultimate intent is to inspire key players and stakeholders in society as well as individuals and their families with robust evidence on both adverse and beneficial effects of media and with a sound understanding of how media can be employed to achieve goals of social relevance. Issues studied in recent years include alcohol and drug abuse, sexuality and sexism, aggression, fear of crime, fear of sexual violence, road safety, depression, body image, sleep, and nutrition. The School adheres to the highest academic standards and strives towards publishing its research in top academic journals in various disciplines. We also aim at contributing to national and international multidisciplinary research projects with societal relevance. The School is committed to guiding PhD students towards high international standards, as well as teaching undergraduate students towards a deep understanding of communication processes and media psychology.

Coordinator: Steven Eggermont


Here you find staff coordinates and information, their research expertise, publications, and the like

Recent publications

Recent Research projects

  • The contextual development of cyberspacebullying in early adolescence: a longitudinal and "social network" analysis.More information
  • Cancer Information Survey (CIS) : research into the gathering of information about cancer and its effects in Flanders.More information
  • The impact of media-usage on reckless drive behaviour of youngsters: a longitudinal research.More information
  • The role of massmedia on the image that youngsters form of government: do media images of public core institutions - police and justice - influence the image youngsters have of governement?Meer informatie
  • HIV/AIDS-related Information Needs, Media Use and Communication Behaviour of Urban and Rural Populations of Ethiopia – a Comparative Study.More information
  • Media use and the organization of daily life in families with infants and toddlers.Meer informatie
  • Non-verbal techniques of persuasive communication.Meer informatie
  • The influence of media on the endorsement of personal values in Zambia.More information
  • Selfobjectification and sexual media-effects: an explorative study in early adolescence.More information

Completed Research Projects

Contact information

  • Secretarial department
  • Contact information:
    Parkstraat 45
    3000 Leuven
    tel +32-16-32.32.20
    fax +32-16-32.04.97