Projects
PhD Laddering method with preschoolers. Understanding preschoolers' user experience with digital media (PhD B.Zaman)
30/06/2006 - 01/04/2011- Type of project: PhD
Above all, this PhD manuscript introduced a three-phase, mixed-method laddering research design that gives preschoolers a voice in explaining their user experiences in a product choice context.
1. The first phase of the laddering research design concerns the product exploration phase, during which the child is given the chance to interact with several digital media products.
2. The goal of the second phase is to prepare the actual laddering interview, using overall user experience ratings. To this end, a preference elicitation and preference strength measure was introduced, relying on a nominally scaled questionnaire with unambiguous, direct attitude question items.
3. For the third and last phase, we presented a child-friendly version of the in-depth laddering interview to reveal the links between perceived salient product attributes on the one hand and the child’s experienced (un)favoured outcomes on the other.
The three-phase laddering research design is new in its approach, because it focuses on two levels of the user experience concept:
- overall user experience judgments (preferences) as well as
- attribute-related user experience perceptions (reasons for liking).
This multi-levelled approach towards user experience is adapted from the attitude research tradition, where it has been advocated to investigate product liking in a choice context by considering people’s evaluations of important product outcomes.In several studies, the methods of our laddering research design were empirically evaluated and refined
Although the feasibility of research with preschoolers has often be underestimated because of their rather limited cognitive or social capabilities, this manuscript has shown that young children are able to provide constructive input in research that is aimed at the development and evaluation of digital media. More info at https://lirias.kuleuven.be/handle/123456789/301748
Team members
Related publications
- Zaman, B. & Vanden Abeele, V. (2012, ). Player-Centric Game Design: Adding UX Laddering to the Method Toolbox for Player Experience Measurement. Measuring Behavior Conference . Utrecht, The Netherlands.
- Vanden Abeele, V. , Hauters, Erik & Zaman, B. (2012, ). Increasing the reliability and validity of quantitative Laddering data with LadderUX. CHI'12 (pp. 2057-2062). Austin, Texas, USA: ACM.
-
Teuwen, Jolien
, De Grooff, D.
& Zaman, B.
(2012, ).
Het Gebruik van Internet Door Kleuters. [Flemish preschoolers online - A mixed-method approach to explore online use, preferences and the role of parents and siblings.]. Etmaal van de Communicatiewetenschap
. Leuven. - Zaman, B. , Vanden Abeele, V. , Markopoulos, Panos & Marshall, Paul (2012). Editorial – The evolving field of tangible interaction for children: the challenge of empirical validation. Personal and Ubiquitous Computing. Volume 16, issue 4 (pp. 367-378). : Springer.
-
Vanden Abeele, V.
, Zaman, B.
& De Grooff, D.
(2012).
User eXperience Laddering with Preschoolers: Unveiling Attributes and Benefits of Cuddly Toy Interfaces. Personal and Ubiquitous Computing. Volume 16, number 4.
(pp. 451-465). : Springer. -
Zaman, B.
(2011, ).
Making choices and mixing methods. Extending the Fun Toolkit. Interaction Design and Children Remixed. CHI 2011 Community Event. Online publication.
. Vancouver: published online http://www.cs.uiowa.edu/~hourcade/chi11-idcremix/participants.html. - Zaman, B. & De Grooff, D. (2011, ). Laddering method with preschoolers. Understanding preschoolers' user experience with digital media. https://lirias.kuleuven.be/handle/123456789/301748. Leuven: Faculteit Sociale Wetenschappen, CMC, K.U.Leuven.
-
Zaman, B.
& Vanden Abeele, V.
(2010, ).
Laddering with Young Children in User eXperience Evaluations: Theoretical Groundings and a Practical Case. Proceedings of the Interaction Design and Children Conference
. Barcelona, Spain: ACM. - Li, X. , Shan, K. , Zaman, B. & Van Overveldt, M. (2009, ). Behavioural measurement software tool with hardware component. Thesis paper Master of Industrial Sciences, GroupT . Leuven.
- Lobe, B. , Simoes, J. & Zaman, B. (2009, ). Research with Children. in S., Livingstone & L., Haddon (eds.). Kids Online. Opportunities and Risks for children. . : Policy Press.
- Abeele, Vanden, V. , Zaman, B. & Vanden Abeele, M. (2008, ). The Unlikeability of a Cuddle Toy Interface: An experimental study of preschoolers' likeability and usability of a 3D game played with a cuddle toy versus a keyboard. Book Chapter in Lecture Notes in Computer Science Volume 5294/2008 (pp. 118-131). Berlin: Springer.
- Zaman, B. (2008, ). Introducing contextual laddering to evaluate the likeability of games with children. Cognition, Technology & Work 10(2) (pp. 107-117). : Springer.
- Vanden Abeele, V. & Zaman, B. (2008). The Extended Likeability Framework: A Theoretical Framework for and a Practical Case of Designing Likeable Media Applications for Preschoolers. Advances in Human-Computer Interaction (pp. 11 pages). Volume 2008 (2008), Article ID 719291: Hindawi Publishing Corporation.
-
Zaman, B.
& Vanden Abeele Vero
(2007, ).
Towards a Likeability Framework that meets Child-Computer Interaction & Communication Sciences. Proceedings of IDC 2007
(pp. 1-8). Aalborg, Denmark: ACM Press. - Zaman, B. & Geerts, D. (2005, ). Gender differences in children's creative game play. Young People and New Technologies. UK Northampton.
- Zaman, B. (2005). Evaluating games with children. Proceedings of Interact 2005 Workshop on Child computer Interaction: Methodological Research. Rome, Italy.
Last update: 22/04/2011

